What is Online Reputation Management (ORM)?
Have you ever searched for yourself on Google? What are the Results? Do you find relative information about yourself on the search page? Do you have a negative reputation?
If you are worried about the above questions, please read below and see what ORM is and understand how we can help you!
ORM is very important today in this online world. Online Reputation Management usually means to manage the online presence of an individual or a group.
Today, ORM has an effect on everyone, whether you are in individual, business, or a multinational company. If you are a job seeker, the company you apply for searches you online, they look for everything they find about you online so to determine if you would be a good fit for the company or not.
The same goes for vice versa, the job applicant also researches the company and the management before applying, he also searches the environment of the company, nature of the business, etc. So if your company has a bad reputation in dealing with your employees, this is going to affect the company in the long term and people would not show much interest in working for you.
There are hundreds of examples, where because of online reputation, people have lost their jobs or company reputation is damaged resulting in the rapid downfall of stocks.
You can say that ORM is a double-edged sword, so you need to be careful how and what you post online or what’s the perception of your product or service in the minds of people. A product or service with negative reviews can damage the reputation of the product or the company itself.
ORM involves taking control of your online presence and managing it in an effective way, to avoid a bad reputation and to promote positive stuff about you or your business.
Search engines give preference to popularity. The more something is searched online, the more it is likely to rank higher and the more it's ranked higher, the more popular it will become.
What would be our Role In your ORM?
SARPS Technologies does extensive research of the product or service that you are selling, we go through reviews and articles mentioned by your customers or users, and we check where we can balance out the negative with positive.
SEO helps extensively with ORM, with the help of Search Engine Optimization (SEO) we can focus on bringing positive results on top of search engine results so more positive results are displayed when a user searches for specific keywords related to your product or services or you as an individual.
Posting more positive stuff on your social media pages can also help in ORM. Posting a positive message or interacting with your customers on social media in a positive way would help the reputation of your brand in the long run. The goal is to take online criticism seriously and minimize the damage already done; replying with appropriate responses would help win some customers on social media.
High Traffic Article posting is also one way to manage your reputation, Researching relative keywords and submitting a great article which would entail high traffic on SERP will manage to push down the negative posts and articles about your brand or company.
